Coca-Cola Marketing Campaign Essay

What is the product being marketed? Provide a background on the company Coca-Cola, (soft drinks).The Coca-Cola Company is one of the world’s most recognized trade mark. It has a history over 100 years, it’s one of the longest surviving companies. The company is best known for its flagship product Coca-Cola invented in 1886 by an American pharmacist. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7billion servings each day. Outline the internal/external customers of the products

Internal customers: Everyone who works in the Coca-Cola Company. External customers: Customers in all age ranges
Do you think the ad campaign is effective? Yes/No explain
Yes I think the apple campaign is effective, as it attracts all kind of people due to the simple & clean idea and design.

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What forms of market research /analysis would be utilized to find out the needs of the customers Quantitative research and Qualitative research

Discuss the differences in ad campaigns over the last decades
Coca-Cola has always relied in advertising to promote and market the brand, and this is why they are always on the top of their industry. Every few years Coca-Cola changes their packaging. As Coca-Cola is the sponsor of the Olympic Games, they will release a special Olympic edition packaging during the Olympic seasons. From the old glass bottle they transformed it to plastic ones for people to carry around easily.

SWOT analysis
Strength
-Wide recognition around the world
-Leading brand
-Strong revenue growth
-Strong marketing and advertising.
-First commercial sponsor of the Olympic Games
-Sponsor of McDonald’s.
Weakness
-Coca-Cola has large organizations which are hard to control and manage. -The product is not concerned a healthy product, All of their product contains a high level of sugar and caffeine; long time drinking could easily lead to health problems. -Customers are not being able to differentiate among between Coke Zero and Diet Coke.

Opportunities

-The company’s effective distribution network allows the company to take any product and have it in nearly every store around the world in days. -Carbonated beverage is accord with young people demand, especially for the Asian countries, rapid economic development has brought great opportunities.

Threats

-Coca-Cola’s Main competitor, Pepsi. In the past few years Pepsi has been developing rapidly. -substitutability

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