Maggi Brand Study Essay

Maggi is a Nestle brand of instant soups, ketchups, sauces, seasonings and instant noodles. The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father’s mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.

MAGGI NOODLES Due to its fast cooking properties Maggi today has occupied an important position in almost every Indian kitchen. Since most of the women in India are working today, maggi and ready to eat packaged foods are slowly and steadily replacing the traditional rice and dal. Especially brands like the Maggi 2 minutes which said that the noodle could actually be cooked within span of two minutes. A hot favorite among all the kids of the country noodles has come a long way since its introduction in 1983.

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Consumed in almost every Indian household Maggi which was initially considered a snack is taking the place of a staple diet in most Indian homes. Due to the fast paced lives lived by most of the Indians today packaged and ready to eat foods are gaining quite a formidable share of the Indian food market. Maggi is almost close to a ready to eat meal that takes just a few minutes behind its preparation and promises great taste as well. It goes without saying that Nestle India Limited’s Maggi is undoubtedly Top Noodle Brand in India.

Maggi has been dominating the Indian noodles industry since a period of almost 26 years. Maggi noodles were the pioneer of noodles in India. Launched in 1983 in the Indian market with the challenge of entering a market that was conservative and had typical notions about food consumptions this product managed to gain a part of the mind share of almost every Indian. Synonymous with noodles in India today Maggi is known to be the fastest cooked tasty meal in an Indian household. Maggi noodles introduced a new variety of its noodles, to cater for the health conscious like No MSG’, ‘Less Salt’, and ‘No Trans fat’. A wholewheat flour based noodle variation marketed by the name “Vegetable Atta Noodles” has been introduced in India (Atta flour is used in preparing most forms of wheat based breads in India) and caters to health conscious buyers wary of the refined flour used in the regular Maggi noodles. This move helps the brand in India as suburban mothers, who feed the noodles to children as an afterschool snack, are the primary customers of the brand.

Recently, a line of rice noodles and whole wheat with pulses, carrots, beans, and onions has also been introduced in India. In fact, “Maggi” has become a well-known brand for instant noodles in India and Malaysia such as curry and chicken flavoured noodle soup. Maggi noodles also produces instant noodles known as “Hot Bowl” noodles named “Cuppa Mania” in India. In Some countries,new flavors were made on the 25th Anniversary. New drinkable Maggi noodle soups are also available.

Another instant noodle (MAGGI Vegetable Multigrainz Noodles), is made with Ragi, Corn, Jowar and Wheat. It offers the consumer multi-‘gun’ (benefits) as it is a source of Protein, Calcium and Fibre, and has added vegetables. The inspiration for the product comes from the growing consumer preference for a healthier lifestyle, and the deep understanding that MAGGI has developed about Indian food habits and culture- the insight that a multiplicity of grains are used in everyday foods across the country.

SOUPS ; KETCHUPS

Looking at the popularity of the Maggi noodle brand Nestle introduced the Maggi soups and ketchups which also became a hit among the Indian masses. Maggi. The brand has grown manifolds since its launch. Many people also enjoy Maggi without cooking it.

The MAGGI Soups have been prepared through the Research and Development efforts of Nestlé Group and are delicious, quick to prepare, convenient. MAGGI Soups contain vegetables, are low fat, low cholesterol and free from synthetic colors and added MSG. These soups are available in 12 variants:

• Rich Tomato
• Mixed Vegetable
• Creamy Chicken
• Masala Noodles
• Hot ; Sour Vegetable
• Sweet Corn Vegetable
• Sweet Corn Chicken
• Oriental Thai Noodles
• Cream of Mushroom
• Tangy Tomato Vegetable
• Sweet n Sour Tomato Noodles
• Palak Corn

MAGGI Sauces have been an integral part of the Indian consumers’ household for decades now. To cater to the diverse Indian palate, MAGGI has a host of variants like:

• The quintessential Rich Tomato Ketchup and Rich Tomato Sauce (No Onion No Garlic) • The unique Hot & Sweet Tomato Chilli Sauce and Oriental Chilli Garlic sauce • The Indian style Tomato Chatpat Sauce

Other cooking aids under MAGGI brand are:
• Maggi magic cubes
• Maggi bhuna masala
• Maggi pizza mazza
• Maggi masala-ae-magic

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